21st annual dr. martin luther king, jr. birthday breakfast at 8:15 am on jan 19th, 2008: $150,000
commercial informing you of the time and date of the event: $10, 000
airing the commercial at 4:45 pm on jan 19th, 2008: priceless
“that’s much too early. prepare to fast-forward!” -colonel sandurz –>spaceballs